For the Love of Clean: A Majority (54%) of Canadians Enjoy Cleaning Their Homes

Two in Ten (19%) Spend At Least An Hour A Day Cleaning and Tidying Their Home

Toronto, ON – The results of a new Ipsos Reid poll, conducted on behalf of P&G, have revealed that a majority (54%) of Canadians ‘enjoy’ (12% very much/42% somewhat) cleaning their home. In fact, two in ten (19%) Canadians say they spend at least an hour a day cleaning and tidying their home, with 8% spending more than an hour and a half of their time daily on this activity.

Some, though, are not quite as enthused with the task of cleaning their home, saying that they don’t enjoy it ‘very much’ (30%), or ‘not at all’ (16%). Four in ten (38%) spend less than 30 minutes a day cleaning and tidying, and a similar proportion (42%) says this task takes between half an hour and an hour to complete on a daily basis.

Women (28%) are more likely than men (11%) to say they spend at least an hour a day cleaning and tidying their home. Conversely, men (49%) are more likely than women (28%) to spend less than 30 minutes a day.

And what room do Canadians enjoy cleaning the most? Four in ten (41%) say the kitchen is their favourite room to clean, while 27% voted for the living room. Others enjoy cleaning the bedrooms (17%) the most, and 7% say cleaning the bathroom takes the cake. One in ten (8%) chose some other room.