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What Will Canadians Be Doing in the Dark?

Toronto, ON – March 28, 8pm, will mark Earth Hour, when individuals and business around the world are encouraged to turn off their lights for an hour in order to raise awareness of environmental problems and concerns. According to an Ipsos Reid poll conducted on behalf of Coca-Cola, seven in ten (70%) Canadians say that they plan on participating in Earth Hour, up from 59% of Canadians who said they participated last year, according to a post Earth Hour survey also conducted by Ipsos Reid.

Atlantic Canadians (84%) are the most likely to say they’ll participate this year, followed by those living in British Columbia (77%), Ontario (72%), Saskatchewan and Manitoba (71%), Alberta (63%) and Quebec (63%). Considerably more women (78%) than men (63%) indicate their intention to participate in Earth Hour.

Among the three in ten (30%) who don’t intend to participate, the most common reason why they aren’t is that they haven’t heard of Earth Hour (33%), while others are simply not interested (26%) or believe that it is too inconvenient (17%). One quarter (23%) have some other reason for not participating.